SMS Sender ID for Sri Lankan Businesses

What is an SMS sender ID?

A sender ID is the name or number displayed as the sender of an SMS message, depending on the route and mobile-network rules. A recognizable sender identity helps customers identify messages such as OTP codes, account alerts, order updates and marketing communication.

Sender-ID format, availability and approval requirements can vary by network, traffic type and current telecom rules. FITSMS can confirm the current activation requirements before submission.

Information to prepare for sender-ID registration

Keep the requested sender identity consistent with the business or brand that will use it. The information required for activation can vary, so supporting documents should clearly connect the requested identity with the organization and intended messaging purpose.

• Requested sender identity
• Company or brand details
• Intended message type and use case
• Sample message content when requested
• Supporting authorization or company documents when required

Typical sender-ID activation workflow

The exact process can change based on the sender identity and traffic type, but the workflow normally starts with a FITSMS account and a sender-ID request. The FITSMS team reviews the submitted information before the request proceeds through the applicable approval process.

• Create or sign in to your FITSMS account
• Submit the requested sender identity and business details
• Provide supporting information requested for the current approval process
• Wait for the applicable review and approval
• Use the approved sender identity for the intended traffic type

OTP, transactional and promotional traffic

Keep OTP, transactional and promotional use cases clearly identified when requesting a sender identity. Separating traffic by purpose can support clearer operational handling, reporting and compliance with route or network requirements.

If you are unsure which sender identity or traffic type is appropriate, contact FITSMS before launching production messaging.

Sender-ID registration FAQ

Can any sender name be activated? Approval depends on the requested identity, supporting business information, intended use and current network or regulatory requirements.

How long does approval take? Processing time can vary depending on the request and the applicable approval workflow, so confirm the current status with FITSMS when you submit.

Can the same sender identity be used for every type of message? Requirements can differ between OTP, transactional and promotional messaging. FITSMS can advise on the appropriate setup for your use case.